SEO guides that get to the point
In-depth walkthroughs and checklists. For longer articles, visit the blog.
Google Business Profile optimization
How to set up and optimise a Google Business Profile step by step, from categories and services to photos, posts and reviews.
How long does SEO take?
What affects SEO timelines and what to expect in the first month, the first quarter and the first year, with honest ranges.
How much does SEO cost?
What drives SEO pricing, the common pricing models, what a fair quote includes and the red flags to avoid when hiring an SEO agency.
How to do an SEO audit
A step-by-step method for auditing a website, covering goals, crawl, indexing, speed, content, local presence, links and priorities.
On-page SEO checklist
An on-page SEO checklist for titles, headings, content, internal links and calls to action, so each page matches what people search.
Technical SEO checklist
A practical technical SEO checklist covering crawling, indexing, speed, mobile, security, structure and structured data.
The complete local SEO guide
A step-by-step local SEO guide covering Google Business Profile, reviews, citations, local pages and tracking to win the map pack.
What is SEO and how does it work?
SEO is the work of making your website easier for search engines to find and more useful to people. Learn the five parts and where to start.
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