SEO resources that get to the point
Clear, practical guides and articles on how search works and how to win more customers from Google.
Google Business Profile optimization
How to set up and optimise a Google Business Profile step by step, from categories and services to photos, posts and reviews.
How long does SEO take?
What affects SEO timelines and what to expect in the first month, the first quarter and the first year, with honest ranges.
How much does SEO cost?
What drives SEO pricing, the common pricing models, what a fair quote includes and the red flags to avoid when hiring an SEO agency.
How to do an SEO audit
A step-by-step method for auditing a website, covering goals, crawl, indexing, speed, content, local presence, links and priorities.
On-page SEO checklist
An on-page SEO checklist for titles, headings, content, internal links and calls to action, so each page matches what people search.
Technical SEO checklist
A practical technical SEO checklist covering crawling, indexing, speed, mobile, security, structure and structured data.
How to get backlinks: 9 safe strategies that work
Learn how to get backlinks safely: what makes a good link, nine proven strategies, an outreach template and the link schemes to avoid.
Schema markup: a practical guide to structured data for SEO
A practical guide to schema markup and structured data: what it is, which types to use, how to add JSON-LD step by step and how to test it correctly.
How to get more Google reviews (the right way)
A complete guide to getting more genuine Google reviews: build a review link, ask at the right moment, use ready-made scripts and respond to every review.
Local citations explained: how to build and fix them
What local citations are, why consistent name, address and phone details matter, and a step-by-step process to audit, fix and build citations.
Core Web Vitals explained: LCP, INP and CLS in plain English
What Core Web Vitals are, what good LCP, INP and CLS scores look like, how to measure them and the most effective fixes for a slow or jumpy website.
SEO for small businesses: a practical 90-day plan
A practical SEO plan for small businesses: what to do in the first 30, 60 and 90 days, how much time it takes, DIY versus hiring help and how to measure results.
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